A major project for British Cycling to promote top-tier cycle race in the South East (Eastbourne). The race was the first time in almost 15 years an elite level event had been run south of Leicester! Working closely with Eastbourne Council we registered the ‘Project Auster’ name as the promotion company and produced a promotional website up and running in two days! After that we developed the race name – ‘The South Coast Classic’ and producing a website, branding, promotional brochure for sponsorship generation, signage for the race day and dealt with additional sponsors to generate PR for the race.
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