Key Travel are a company with a very unique USP. Key Travel work in the humanitarian, faith and education travel sectors only. We were commissioned to design a unique CI for the company that knew they would be obtaining foreign offices, so the CI had to work across many countries and languages. The initial design of the logo went through almost 100 (yes 100) versions, some of which can be seen in the first slide. Eventually a final CI was agreed with the recommended main colours, we produced a CI manual for group use. With a very clear identity and colours many many items were produced, Stationery; Brochures; Icons for use in Fact Sheets; Promotional Items, Signage; Web advertising and web design.
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